{"id":1337,"date":"2022-02-16T10:40:10","date_gmt":"2022-02-16T09:40:10","guid":{"rendered":"https:\/\/alphea.it\/identity\/"},"modified":"2022-03-10T12:26:54","modified_gmt":"2022-03-10T11:26:54","slug":"identity","status":"publish","type":"page","link":"https:\/\/alphea.it\/en\/identity\/","title":{"rendered":"identity"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_empty_space height=&#8221;50px&#8221;][vc_empty_space height=&#8221;50px&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_column_text]<\/p>\n<h1 style=\"text-align: left;\"><span style=\"font-size: 23pt; color: #747474;\">Alphea, created to preserve the universal language of beauty<\/span><\/h1>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #747474; font-size: 12pt;\">Meticulous study of the skin&#8217;s morphology and <strong>characteristics<\/strong>, combined with many years of experience in the <strong>cosmetic sector<\/strong> and the properties of <strong>precious, beneficial <\/strong>active ingredients. Alphea is the ideal partner for beauty professionals, always supporting them in their specialist role to enhance and protect the universal <strong>language of beauty<\/strong>. <\/span><span style=\"font-size: 12pt; color: #747474;\">Our innovative scientific <\/span><span style=\"font-size: 12pt; color: #747474;\">research aims to improve,<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 12pt; color: #747474;\">correct and preserve the skin&#8217;s <strong>appearance and wellness<\/strong> through programs that are specifically targeted at each beauty concern. Face and body treatments formulated for <strong>all skin types<\/strong> (normal and sensitive, oily and blemish-prone and mature with fine lines and wrinkles) guarantee unprecedented balance, enhanced by formulas that are the result of <strong>modern cosmetic technologies<\/strong>.<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;50px&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; parallax=&#8221;content-moving&#8221; parallax_image=&#8221;377&#8243; css=&#8221;.vc_custom_1450263319996{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}&#8221;][vc_column][vc_empty_space height=&#8221;200px&#8221;][vc_empty_space height=&#8221;200px&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1450264132745{background-color: #edbd5e !important;}&#8221;][vc_column][vc_empty_space height=&#8221;50px&#8221;][vc_column_text]<\/p>\n<h1 style=\"text-align: center;\"><span style=\"font-size: 23pt; color: #ffffff;\">A vocation for beauty: precious active ingredients<br \/>\nand innovative technologies for the face and body<\/span><\/h1>\n<p>[\/vc_column_text][vc_separator color=&#8221;white&#8221; border_width=&#8221;2&#8243; el_width=&#8221;10&#8243;][vc_row_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 12pt; color: #ffffff;\"><span style=\"font-weight: 400;\">The <\/span><b>raw materials<\/b><span style=\"font-weight: 400;\"> used by Alphea are rigorously selected to offer benefit, ensuring an excellent result. The <\/span><b>active ingredients<\/b><span style=\"font-weight: 400;\"> packed into our formulas are extracted by Alphea laboratories through methods and technologies that are constantly being developed and redeveloped. Our mission aspires to offer a <\/span><b>beauty line that is ever more exclusive <\/b><\/span><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 12pt; color: #ffffff;\"><strong>and precious<\/strong>, ensuring your clients leave their face or body treatment session with a feeling of wellness: because the value of beauty is undeniable. All our treatments and the related cosmetic products for beauty therapists, beauty salons, beauty institutes and spas are the result of the <strong>competence and constant innovation<\/strong> that characterize Alphea&#8217;s brand philosophy.<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;50px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;50px&#8221;][vc_column_text]<\/p>\n<h1 style=\"text-align: center;\"><span style=\"font-size: 23pt; color: #747474;\">Made in Italy:the guarantee of Italian excellence<br \/>\nat the service of beauty professionals<br \/>\n<\/span><\/h1>\n<p>[\/vc_column_text][vc_separator border_width=&#8221;2&#8243; el_width=&#8221;10&#8243;][vc_row_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 12pt; color: #747474;\">All Alphea <strong>professional cosmetic products<\/strong> are <strong>formulated<\/strong>, <strong>manufactured and packaged in Italy<\/strong>. Italian reliability and professionalism underpin our brand philosophy. The careful study of raw materials and the creation of revolutionary formulations for Alphea face and body treatments are the result of our <strong>home-grown<\/strong> <strong>pursuit of quality<\/strong>. <\/span><span style=\"font-size: 12pt; color: #747474;\">Created in the same vein as Italian cosmetic tradition <\/span><span style=\"font-size: 12pt; color: #747474;\">and based\u00a0<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 12pt; color: #747474;\">on proven scientific research which has the aim of <strong>aesthetically improving the skin<\/strong>, Alphea products support the <strong>professional actions<\/strong> of beauty therapists, beauty salons, beauty institutes and spas. Be inspired by the unprecedented combination and synergy that is the result of <strong>cutting-edge technology<\/strong> and <strong>rediscovering the values<\/strong> and virtues embedded in our DNA.<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;50px&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; parallax=&#8221;content-moving&#8221; parallax_image=&#8221;405&#8243; css=&#8221;.vc_custom_1450266541814{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}&#8221;][vc_column][vc_empty_space height=&#8221;200px&#8221;][vc_empty_space height=&#8221;200px&#8221;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_empty_space height=&#8221;50px&#8221;][vc_empty_space height=&#8221;50px&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_column_text] Alphea, created to preserve the universal language of beauty [\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_column_text] Meticulous study of the skin&#8217;s morphology and characteristics, combined with many years of experience in the cosmetic sector and the properties of precious, beneficial active ingredients. Alphea is the ideal partner for beauty professionals, always supporting them in their specialist  [&#8230;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1337","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>identity - Alphea<\/title>\n<meta name=\"description\" content=\"Precious raw materials, innovation and Made in Italy products underpin the Alphea brand philosophy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alphea.it\/en\/identity\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"identity - 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